Fractional CRO for New Zealand B2B tech

You built great tech, but every sale still runs through you.

I build the sales engine that wins deals without you, first in New Zealand and then offshore.

In about 6 minutes, the free Growth Scorecard shows where your sales are leaking and what to fix first.

Nick brought a level of commercial rigour to CORDE that we simply didn't have in-house.
Mathew Havill, CEO, CORDE Group
60+
tech companies helped, at home and offshore
+$15m
revenue growth led at Jade Software
Fortune 14
acquired Emendo, my first company
15x
returns to investors
Nick Burns
Where you are right now

Which of these sounds like you?

Stage 1 · Grow

You're selling in New Zealand, and it all runs through you.

  • Pipeline swings between feast and famine
  • The sales process lives in your head, not in a system
  • The team struggles to close on its own

We build a sales engine that works whether or not you're in the room.

See how Grow works →
Stage 2 · Go Global

The home market works. The bigger market is offshore.

  • Australia, the US, the UK or Canada, and no playbook for any of them
  • Investors or the board are asking about the offshore path
  • What works in a small, relationship-led market doesn't travel

We choose your first market on evidence, then go and win in it together.

See how Go Global works →

Not sure which stage you're in? The free scorecard will tell you.

Why I do this

I'm a technical founder who learned to sell the hard way.

I trained as an industrial engineer, not a salesperson. When I co-founded Emendo in 2002, someone had to sell, so it became me. I made just about every mistake going, then worked out the few fundamentals that took us to a sale to McKesson in 2012.

Since 2015 I've helped tech founders grow sales without burning themselves out. You can count on two things:

  • I'll give you a clear plan, not a 90-page strategy deck.
  • I'll tell you the truth, even when it isn't what you want to hear.
Trusted by

60+ New Zealand and global tech companies

A selection of the founders and teams I've helped grow.

Proof

Real companies. Real growth.

Read all three client stories →

AFAM: growing on purpose, not by accident

Twenty years of organic growth that was hard to repeat. We put real structure under it: target sectors chosen on data, and the confidence to take ground from a larger competitor. They now run that growth engine themselves.

Read the full AFAM story

SwalTech: first sale offshore, and the end of the fear of selling

A New Zealand clinical-tech team that had never sold outside the country. With me embedded as their first sales resource, and on the plane to Australia with them, they closed their first international sale.

Read the full SwalTech story
What founders say

After working with me

"Nick came directly into the executive team and made connections across the whole business while setting up and leading the commercial function. A pleasure to work with."

Mitchell Anderson, Urban Intelligence

"Nick brings a wealth of knowledge and experience across all areas of growing and scaling a tech business, and his practical and empathetic approach makes him amazing to work with."

Madeleine Martin, Health Technology Centre

"He's an amazing sounding board, guiding us through the complexities of sales cycles. And if you ever need pitch coaching, ask Nick. His coaching helped us win multiple awards."

Kitti Bradley, Mother Trucking
The plan

How does working together actually work?

The same three steps, every time.

1

Find the leak

We find where your growth actually breaks, and put the fixes in priority order.

2

Fix the system

We build the pitch, process, CRM and playbook together, then run them on real deals.

3

Hand it over

Your team takes the wheel, and growth stops depending on you being in every deal.

Get your free scorecard
Work with me

What does it cost to work with you?

Start free, and move up only when the next step is worth it to you.

StepStage 1 · GrowStage 2 · Go Global
FreeGrowth ScorecardInternational Readiness Scorecard
DiagnoseGrowth Roadmap · $895 incl GSTExpansion Blueprint · $3,995 incl GST
Fix one thingA focused sprint on pitch, RevOps or market entry · $5,995 + GST
OngoingRevenue Clinic · $499/month incl GST, or Revenue Partner · $2,495/month + GST
EmbeddedFractional CRO · from $4,995/month + GST

Both diagnostics carry a 7-day money-back guarantee, counted from the day I hand over the work. I take on four embedded clients at a time.

See every option and what's included →

What happens if nothing changes?

A great product shouldn't stall because nobody built the selling.

  • Growth stays capped at your personal capacity
  • Good people leave because nothing moves without you
  • A competitor with weaker tech but stronger selling takes the market you should own

Imagine the other side of this

  • Deals close without you in every room
  • You can forecast pipeline instead of guessing
  • You're free to focus on what only you can do
Not ready to talk yet?

Nick's 5 Insights for Selling More Tech

A free 15-minute read on how I went from terrified technical founder to closing multimillion-dollar deals.

I use your name and email to send you the guide and to stay in touch. Nothing else, and never sold. Privacy.

Ready to talk?

Book a free Growth Plan Call

A free 30-minute call to work out whether we're a good fit, and the right next step for you.

No pitch. No pressure. Just a clear, useful conversation.

Prefer email? nick@nickburns.nz
Or call +64 21 379 793